Research, MOJO magazines i found in Tescos

The use of PUFFS including buzz words in the top left hand corner will look good on my magazine as it will attract the eye of  potential readers. This magazine does not adhere to the convention of eye contact with the camera, there are many models situated on the front of this cover all arranged in a collaged effect however none of them are making eye contact with the camera making direct address with the reader impossible. The Mojo masthead is also covered by the slogan of the magazine and a PUFF this is also breaking a convention. 

I like this simplistic design, with the headline in very large font, it stands out and gets the contents of the magazine across easily and quickly.  There are no cover lines down the side of the magazine which is another convention broken, the reader is now unable to see the contents of the magazine. The eye contact convention has again been broken, instead of making eye contact with the reader two models are looking at each other which could be a symbol of their deep love but also could be seen as excluding potentioal readers and therefore making them disinclined to read the magazine. 

I like the organisation of this group image. I also love the way just black, gold and white has beeen used to create a constant house style. Again the masthead is being covered by the slogan, throughout my research i have discovered that this is a constant feature of Mojo magazine and has become one of their own conventions. 

The collage effect on this magazine is very aesthetically effective. There are a very little number of cover stories on this magazine and that is because the entire magazine is covered in models, this is extremely unconventional as usually there is only one model or a small group arranged with thought and detail however this appears to have a more random effect.