Seymour is 100% owned by Frontline Group (Immediate Media Company, Haymarket Publications and Bauer). The institution has many shares including a 14% share of the total magazine market and the Frontline Group, with Seymour having a 44% share. This would mean if this institution were to take on my magazine they would have the financial stability to publish my magazine to a high quality and therefore drive the sales upwards. Seymour is also the largest distributor of UK magazines internationally which would also help me increase profits by expanding the market to a global scale of over 90 countries.
The website suggests they are excellent at retail (shown in the screen grab to the left) Seymour can help me to develop my circulation strategies which will aid me in getting my magazine to the attention of many potential readers. The institution is said to have a lot of experience in the market with leading systems and market intelligence which will give me a competitive advantage to succeed within todays market.
The website also suggests they have some of the most leading technology and systems (shown in screen grab to the left) which will allow me to publish a magazine quickly and easily. There Retail National Accounts Team also has an intimate relationship with UK's leading retailers and therefore will be able to get my niche genre (classical) magazine out to the age group that I want (16-21) so for example become in touch with the retailers they know have a young audience. 
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